2 Reasons Why Descriptive Product Names Make Most Sense In An Inbound Marketing World

How technology start-ups get in trouble When a technology start-up finally releases product, it often feels like giving birth. It only seems natural for the founding team to give this new creation a singular and inspiring name that could become a brand on its own. In some cases, the company may have developed a wider… Read More

Digital Marketing Budgets: How to Stop the Waste and Build Lasting Value

Many companies are unsatisfied with the ROI of their digital market budgets, as they see how few of their marketing leads convert into actual sales; yet they fail to realize what part of their process is not working. After all, the marketing message appears to articulate the company’s value proposition well and many new contacts… Read More

Hiring a VP of Sales? 2 Key Questions to Ask Yourself

Hiring the right VP of Sales is one of the most important decisions for a founder or a CEO to make. When you hire the right VP of Sales, you see your revenues expand in an accelerated, more predictable and scalable fashion. When you hire the wrong VP of Sales, the vision of scalable growth doesn’t materialize, your… Read More

2014 SaaS Survey – Part 2: 10 More Takeaways

In the previous article, I highlighted 10 findings from Part 1 of the 2014 SaaS survey led by Pacific Crest, in partnership with David Skok of Matrix Partners and the research team at Openview Partners. This article presents 10 more takeaways from Part 2 of the survey.  For full results, please visit David Skok’s blog.  … Read More

2014 SaaS Survey – Part1: 10 Takeaways

306 SaaS companies have been surveyed this year by Pacific Crest, a leading investment banking firm that focuses on SaaS, who partnered with David Skok of Matrix Partners and the research team at Openview Partners to publish the results. This is the largest survey conducted to date and the findings provide good benchmarking data for other SaaS… Read More


Perfecting Enterprise SaaS: Interview with Chris Pick, CMO at Apptio

The classical enterprise software model seems to have gone out of favor with many investors, as it is associated with high upfront costs, long sales cycles, lumpy revenues, lengthy delivery – which make it very difficult and costly to scale. Yet, some software companies have been re-defining the enterprise software model and are experiencing strong growth. I… Read More