by Nicola (Nick) Sanna

2 Reasons Why Descriptive Product Names Make Most Sense In An Inbound Marketing World

How technology start-ups get in trouble When a technology start-up finally releases product, it often feels like giving birth. It only seems natural for the founding team to give this new creation a singular and inspiring name that could become a brand on its own. In some cases, the company may have developed a wider… Read More

by Nicola (Nick) Sanna

Premortems: Plan for the worst so you can avoid it

We all have found ourselves in situations where a business plan failed and we asked ourselves “how did we get to this point?” or “what were we thinking?” and wished that we had the chance to do it all over again. This happens more often than not, especially when executives or teams get excited about… Read More