Many companies are unsatisfied with the ROI of their digital market budgets, as they see how few of their marketing leads convert into actual sales; yet they fail to realize what part of their process is not working. After all, the marketing message appears to articulate the company’s value proposition well and many new contacts… Read More
The promise of Inbound Marketing In the internet era, the traditional outbound marketing campaigns based on user lists, email blasts, telemarketing, advertising, PR, etc, have become less effective in generating meaningful leads. Most folks don’t want to be bothered with unsolicited calls or email and now instinctively turn to their favorite search engine when looking for a… Read More
Nicola (Nick) Sanna