Taking high-tech businesses
to the next level.

As a market-driven, growth-stage CEO/COO,
I partner with technical founders to help them
develop their businesses into market leaders.



For 20 years, I have defined and implemented corporate and go-to-market strategies for high-tech companies that significantly increased revenues and shareholder value.  I bring a unique ability to understand market dynamics and develop business strategies and sales programs that deliver results.

My areas of expertise include:

Strategic Business Planning & Management

  • Business Model Innovation and Design
  • Definition of Company Mission and Vision
  • Setting/Management of Corporate Objectives

Go-to-Market Strategy

  • GTM Analysis and Strategy Definition
  • Benchmarking and best-in-class analysis
  • Definition of Success Measurements

Marketing Strategy

  • Product Positioning and Messaging
  • Demand Generation Strategy and Planning
  • Digital Marketing Strategy

Sales Management

  • Implementation of Sales and Forecasting Process
  • Development of Sales Training Program
  • Sales Talent Assessment

Business Development

  • Business Development Strategy
  • Development of Partner Support Program
  • Execution of Business Development Plan

Corporate Management

  • Recruitment of Management Team Members
  • P/L Management and Corporate Financing
  • Corporate Culture and Social Responsibility


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How technology start-ups get in trouble When a technology start-up finally releases product, it often feels like giving birth. It only seems natural for the founding team to give this new creation a singular and inspiring name that could become a brand on its own. In some cases, the company may have developed a wider… Read More

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Many companies are unsatisfied with the ROI of their digital market budgets, as they see how few of their marketing leads convert into actual sales; yet they fail to realize what part of their process is not working. After all, the marketing message appears to articulate the company’s value proposition well and many new contacts… Read More

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Hiring the right VP of Sales is one of the most important decisions for a founder or a CEO to make. When you hire the right VP of Sales, you see your revenues expand in an accelerated, more predictable and scalable fashion. When you hire the wrong VP of Sales, the vision of scalable growth doesn’t materialize, your… Read More

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View original article published on Dark Reading (InformationWeek) In the brave new world of digital risk management, a Chief Information Security Officer (CISO) would report up to a Digital Risk Officer (DRO) who manages risk from a business perspective and works with peers in business ops, compliance, and IT security. The business processes in the enterprise and… Read More

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In the previous article, I highlighted 10 findings from Part 1 of the 2014 SaaS survey led by Pacific Crest, in partnership with David Skok of Matrix Partners and the research team at Openview Partners. This article presents 10 more takeaways from Part 2 of the survey.  For full results, please visit David Skok’s blog.  … Read More

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306 SaaS companies have been surveyed this year by Pacific Crest, a leading investment banking firm that focuses on SaaS, who partnered with David Skok of Matrix Partners and the research team at Openview Partners to publish the results. This is the largest survey conducted to date and the findings provide good benchmarking data for other SaaS… Read More

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Nicola is an exceptional leader and CEO. He combines a strategic understanding and the sense of purpose required to drive a growth business, with a very inclusive approach to management. Nicola is a hands on CEO prepared to roll his sleeves up and assist winning business, frequently making the difference for us in front of key clients. Although incredibly bright and driven and often a step ahead in his thinking, he is also humble and prepared to listen and adapt.

Nicola is a gifted leader. He knows how to galvanize an organization behind a strategy so that every employee is aligned (enthusiastically!) behind the objectives. What’s more, he is a stickler about the execution process and success metrics. He is great at getting people motivated behind a big idea and then assuring that the job gets done.

Nicola is an exceptional leader who was a pleasure to work with. He has extensive expertise in the global software industry. He has a unique ability to capture both growth and profitability. He is a wonderful manager and able to bring out the best in those that work for and with him. He is a proven executive who can deliver real results.

Nick is a driven, market-focused entrepreneur with remarkable accomplishments in the enterprise arena. He has proven that he can compete with the ‘big guys’ and come out a winner in the most prestigious accounts in the technology landscape.