For 20 years, I have defined and implemented corporate and go-to-market strategies for high-tech companies that significantly increased revenues and shareholder value. I bring a unique ability to understand market dynamics and develop business strategies and sales programs that deliver results.
My areas of expertise include:
Strategic Business Planning & Management
- Business Model Innovation and Design
- Definition of Company Mission and Vision
- Setting/Management of Corporate Objectives
Go-to-Market Strategy
- GTM Analysis and Strategy Definition
- Benchmarking and best-in-class analysis
- Definition of Success Measurements
Marketing Strategy
- Product Positioning and Messaging
- Demand Generation Strategy and Planning
- Digital Marketing Strategy
Sales Management
- Implementation of Sales and Forecasting Process
- Development of Sales Training Program
- Sales Talent Assessment
Business Development
- Business Development Strategy
- Development of Partner Support Program
- Execution of Business Development Plan
Corporate Management
- Recruitment of Management Team Members
- P/L Management and Corporate Financing
- Corporate Culture and Social Responsibility
Nicola (Nick) Sanna 