How technology start-ups get in trouble When a technology start-up finally releases product, it often feels like giving birth. It only seems natural for the founding team to give this new creation a singular and inspiring name that could become a brand on its own. In some cases, the company may have developed a wider… Read More
Many companies are unsatisfied with the ROI of their digital market budgets, as they see how few of their marketing leads convert into actual sales; yet they fail to realize what part of their process is not working. After all, the marketing message appears to articulate the company’s value proposition well and many new contacts… Read More
The classical enterprise software model seems to have gone out of favor with many investors, as it is associated with high upfront costs, long sales cycles, lumpy revenues, lengthy delivery – which make it very difficult and costly to scale. Yet, some software companies have been re-defining the enterprise software model and are experiencing strong growth. I… Read More
While an increasing number of high-tech companies have been perfecting the art of getting found on the Internet via the use of Inbound Marketing techniques, there are situations where it makes sense to do outbound prospecting via email campaigns, cold calling and appointment setting. There are two main reasons for that: 1 – Outbound prospecting can generate leads… Read More
The promise of Inbound Marketing In the internet era, the traditional outbound marketing campaigns based on user lists, email blasts, telemarketing, advertising, PR, etc, have become less effective in generating meaningful leads. Most folks don’t want to be bothered with unsolicited calls or email and now instinctively turn to their favorite search engine when looking for a… Read More
Nicola (Nick) Sanna